The updated website and brand identity were unveiled to the public. The new logo, characterized by a multicolor gradient and bold, contemporary typeface, befits our rich legacy while celebrating a vibrant future. Each element of the design connects back to SOMArts’ mission of using art as a tool for liberation. For example, the new branding features Bayard, a sans serif typeface named after Civil Rights activist and advisor to Dr. Martin Luther King Jr., Bayard Rustin. This typeface is inspired by signs from the 1963 March on Washington for Jobs and Freedom.